We help you keep your best customers

The Lambert Protocol

The Lambert Protocol is TripleIC’s flagship deliverable. It was designed by Professor Tom Lambert, the distinguished author, teacher and business guru and implemented by Survey Innovation Limited.

It is (we believe) the only means of measuring Customer Engagement that plots the three crucial variables against each other -

 
Image shows triangular relationship

  • A. The actions and beliefs of your top management team
  • B. The actions of your staff and
  • C. The responses of your customers.

The ABC triangular metrication of the Lambert Protocol is the most precise and effective measure known to us.

 

An assessment carried out with the Lambert Protocol produces focused and searching recommendations for improved Customer Engagement. It also generates a unique degree of consensus around a boardroom table.

 

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