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The Power of Influence
This is David Butler’s foreword to the new edition of this seminal book:-
“How many of us have had this experience? We go to a meeting - whether a board meeting or some less formal assembly - hoping to gain agreement for a proposal. We have prepared our case carefully, deploying logical arguments and perhaps some convincing calculations.
Yet when we present our case, we are confronted with sceptical looks and irrational objections. They’re unconvinced. What’s next? It’s all too easy to lapse into frustration and irritation. Why can’t these stupid people see the point?
Professor Tom Lambert is an expert in ‘influence psychology’. His aim is to show us how we can use effective techniques of persuasion in our working, social and domestic lives.
We have trained generations of business men and women in cold, hard logic and number-driven business cases. When logic and numbers fail to seal the deal, they are often at a loss. This book explains how to make a case in human terms. It is the key to successful negotiation in a complex world and a route to genuine engagement with customers.
How I wish this book had been available when I started my career.”
David Butler
This book has been thoroughly revised and republished. You can purchase your own copy right now by…
"Comprehensive and expert advice..specific, detailed and extremely practical."
- Management Today
..written in a style that makes the author the world's friendliest guru." -
- BusinessWeek
"Tom Lambert, a sharp-eyed management consultant, has seen the future ...and the advice is uniformly excellent." -
- Soundview Short Takes (USA)
A remarkable and unique book that tells the reader how to use proven psychological techniques to influence the behaviour of others. The ideal "how to" book of persuasion. -
- The Independent
"Tom is the perfect role model for what he teaches - and what he teaches is ethical influencing at its most effective." - Motorola Corporation Inc .
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