Who Owns Your Brand?
In the past, corporate brands were built by clever people in marketing departments. Messages about these brands were then devised and transmitted to passive recipients, the customers. The transmission of these messages was almost entirely a one-way process.
The advent of the mobile phone, the Internet and social networks has changed all that. Today a company’s brand is owned not by the firm’s board or its marketers. The brand is owned by the customers: they build it, they modify it, if they so decide they can dismantle it. The whole world has become one enormous, gossiping village. The customer-advocate is the key player.
Are you working with your customers to build and sustain your brand? Are you engaging with your customers through online media? If you’re not, bet your bottom dollar someone else is. And they’re probably talking about you.
Engaging with your customers isn’t a part-time activity for a handful of staff. It needs to become a way of life. It demands:-
- Methodology to track and sustain engagement
- Leadership to get the whole team on board
- Cultural change to get the message embedded in the company’s DNA
- Tactical skill to get different teams working as one
TRIPLEIC Ltd has the technology, the insight, experience and flair to guide your company through these critical tasks. This matter is too important to entrust to anyone but the best.
Assess and strengthen your…
Customer EngagementDevelop your team’s ability to…
Reduce Customer Churn.Its free to find out more…
Contact TripleIC now.Marketing success in a harsh climate: more clout for less cash
Does your sales graph look like this?
When your sales graph is heading south and your marketing budget is under pressure here are the three big "DONT's".
- DON'T spend megabucks on indiscriminate, broadcast campaigns that may or may not find targets.
- DON'T treat your current customers as a faceless mass or entries in a CRM file; they're real people.
- DON'T buy customers with introductory offers you can't sustain. They get irritated when normal terms are reimposed.
Now having thrown away the first three thoughts you may have had, what do you do that will give positive results?
DO concentrate on identifying and developing your current best customers so that you can do more business with them and attract more just like them.
- FIND your best customers, who buy regularly and advocate your business to others.
- UNDERSTAND what binds these good customers to you.
- KEEP these good customers and bind them ever closer.
- USE their advocacy to turn marginal cases into advocates.
This process is termed Customer Engagement (CE). It is the key to business success in tough times. TripleIC is a specialist company in CE that can deliver more marketing clout for less money.