TripleIC Ltd.

Do you have valuable customers
who are just walking away?

We help you keep your best customers

Customer churn is a major long-term business problem

When we mention the ongoing loss of customers many Marketing or Sales Directorsand CEOs react as if it is a problem they can do nothing about. “Losing customers is a fact of business. We lose some to our competitors, and our competitors lose some to us. It all comes out in the wash” is a typical reaction.

If you have heard this type of argument, or even had it pass through your own mind, then it’s about time you looked into things a bit further. Let’s start with a definition.

Customer churn is the loss of customers you’d rather keep. Not the loss of unprofitable customers you’re content to shed.

Take a moment and read that again. OK, now let’s read on.

 
Graph showing increasing customer churn from 2005 to 2010

Research by Pitney Bowes suggests that in 2005 average churn rates in the UK stood at 19 percent per annum.

And it's getting worse

Pitney Bowes found that by 2008 customer churn rates had risen to 22 percent.

TripleIC estimates that the rate will rise to 25 percent in 2010.

A staggering one in four of your customers will go AWOL.

That is unless you do something about it.

 

It damages your revenue, profits, share value and public image

Customer churn damages revenue, profit and share value. Globalization and the internet have made it easy for customers to find alternative suppliers.

Public sector, non-profit bodies feel the pinch in different ways. Their customers maybe can’t change suppliers but they do have a voice - individual or collective. Public bodies suffer through media comment, low morale and political pressure when their customers are unhappy.

 

Develop Your Team's Ability To Reduce Churn

Your team needs the skills defined and described in THE POWER OF INFLUENCE, Tom Lamberts seminal book. They can use these skills to manage and reduce customer churn.

TripleIC offers training, coaching and mentoring.

You can have your own in house seminar that highlights the key issues of influence and customer engagement. Both vital for your future, long term, success.

You can order online a copy of THE POWER OF INFLUENCE.

For your conference or seminar you can book a brilliant speaker on customer engagement.

To find out more costs nothing.

Just click here and complete the form...
 

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